According to the observation of door and window ma

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According to the inquiry, people aged 18 to 32 are called "millennials". That is, we are familiar with the post-80s and 90s

according to the query, people aged 18 to 32 are called "millennials". That is, we are familiar with the post-80s and post-90s generation. Three quarters of the people in this age group have full-time jobs, and 20% have an annual income of more than 100000 yuan. And more importantly, they are about to enter or have entered the age of marriage and house purchase. When Chinese get married, they must buy home furnishings and furniture. It is clear that millennials have strong spending skills. But everyone agrees that the consumption habits of this consumer group are different from those of other age groups. The household products they want have already produced earth shaking differences with their parents

products seeking characteristics, novelty and fashion

the demand especially notes that in the shopping mall environment at that time, the post-80s and post-90s have become the most mainstream consumer groups in door and window shopping malls. In the market research, many young people often focus on the style of doors and windows. Therefore, whether the style of aluminum alloy doors and windows has fashion elements may be in line with the aesthetics of young people is very important. In this era of publicity, the main force of door and window consumption is seeking comfort and usefulness, and does not throw away the search for fashionable door and window products

higher requirements for useful household products

at present, domestic house prices are high, and young people widely choose small family homes, so they also have higher requirements for usefulness in the selection of household products such as doors and windows. The characteristic household products not only satisfy the desire of the post-80s and post-90s generation to seek a new life, but also meet the reality that most young people have a small home environment and can't put too much furniture, which can be described as killing many birds with one stone

higher requirements for home environmental protection

the post-80s and 90s also have high requirements for environmental protection when choosing home building materials products. Whether it is latex paint, wood boards, doors and windows, floor tiles, wallpaper for home decoration, or modern panel furniture, young people are extremely interested in its formaldehyde content. More importantly, generally, post-80s and post-90s people are almost at the age of having children. When decorating, I was worried about the physical damage caused by decoration pollution to the next generation. Maybe the older generation didn't pay much attention to formaldehyde, but the young people really paid much attention to it. In fact, there are too many domestic mistakes in environmental protection. Living here, many door and window enterprises continue to strive for low-carbon, energy-saving, environmental protection, no odor, zero formaldehyde... A variety of energy-saving and environmental friendly door and window products have entered the vision of consumers, with the concept of a healthy day into consumers' new homes, bringing green and environmental protection days to consumers

seeking the overall distribution and coordination of interior decoration

China's new middle class has been formed. According to data, by the end of 2015, the number of people reaching the middle class level in China had exceeded 109million. Most of these groups are post-80s groups that have graduated for many years. In the choice of home furnishings and furniture, this group of people also have their own choices. Under the pressure of working days at that time, many young people hope that the interior decoration will create a warm feeling and make people more comfortable and relaxed. In the selection of household products such as doors and windows, we will consider more distribution and harmony with decoration in appearance, modeling and color

in the next 5-10 years, the arrival of the third wave of population peak will drive the further development of household operations such as doors and windows. Whether to seize these years is an operation that everyone in doors and windows needs to consider. To seize policy customer groups, the first thing to consider is their real needs

according to the observation of door and window Market: analysis of household consumption behavior of post-80s and 90s





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